Content Analysis of All
Media Applications

“Separating reality from perception"

  Tuesday, August 21, 2018
Format Development – Through its content analysis studies over the years, Kovsky Media Research has gathered the knowledge and expertise to identify the reasons behind struggle and success in nearly every competitive situation and market condition. Format and content are always changing. We offer valuable insight for the producer or management considering a new program or revamping an existing one.

News Content Agenda – Every news operation should have a blueprint for its news service that takes into account community issues and interests, area business development, population demographics and trends, consumer buying habits and lifestyles in addition to viewing habits, digital media usage, preferences, and competitive influences. Because this is a time consuming process that is often bypassed, Kovsky Media Research compiles the fundamental information that news management should use to create and implement an effective strategic plan.

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