Content Analysis of All
Media Applications

“Separating reality from perception"

  Saturday, December 15, 2018
Entertainment - KMR’s powerful software allows it to content analyze a myriad of TV programs in relation to how viewers responded. Armed with this insightful data, producers are able to develop creative approaches to improving audience interest and retention. Content analysis of on-going programs in specific genres is effective in program development too.

Entertainment News Magazine Shows Talk Shows Situation Comedies Dramas Award Shows

Magazine Studies
  • Most Effective & Least Effective Segments
  • Subject Matter
  • Use of Teases & Internal Promotion
  • Host & Ancillary Talent Participation
  • Format
  • Visual Presentation
  • Interactive & Transitional Elements
  • Matched to Audience Reaction
  • Competitive Intelligence
Talk Show Studies -
  • Guest Interview Content
  • Host Interview Participation & Guest Treatment
  • Overall Host, Co-Host Participation
  • Subject Matter, Comedy Monologues
  • Use of Teases & Internal Promotion
  • Format
  • Visual Presentation
  • Studio Audience Composition
  • Interactive & Transitional Elements
  • Matched to Home Audience Reaction
  • Same or Different Season Episode Comparisons
  • Competitive Intelligence
Situation Comedy Studies
  • Same or Different Season Episode Comparisons
  • Changes in Actor Participation Time & Behavior,
  • Changes in Relationship Between Actors
  • Storyline Variance
  • Use of Comedy
  • Format
  • Matched to Home Audience Reaction
Drama Studies
  • Same or Different Season Episode Comparisons
  • Changes in Actor Participation Time & Behavior
  • Use of Heroes vs. Villains
  • Storyline Variance
  • Action Sequences & Dialogue
  • Use of Special Effects
  • Format
  • Matched to Home Audience Reaction
Award Shows Studies
  • Different Season Event Comparisons
  • Award Categories
  • Award Setup, Winner Declaration, Thank You’s
  • Entertainment
  • Use of Host, Presenters, Reporters, etc.
  • Format
  • Interactive & Transitional Elements
  • Visual Presentation
  • Matched to Home Viewer Reaction
Sports - KMR’s analysis is able to address a variety of issues that may limit program quality and audience interest in sports programs and events.

Sports Studies

  • Sports News
  • Announcer & Color Analyst Commentary
  • Halftime Shows
  • Player Visibility, Promotion & Criticism
  • Format
  • Interactive & Transitional Elements
  • Use of Replays & Graphics
  • Visual Presentation
  • Matched to Home Viewer Reaction

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